Business Communication Design, P. Angell, 2nd Edition

Description

Business Communication Design by Pamela Angell focuses on pragmatic design techniques that are easy to use, understand, and teach. The text allows instructors to integrate their course materials and ideas into flexible and comfortable business communication content. Innovative topics include useful and necessary applications of listening, culture, collaborative, and visual communication. The text presents these topics concisely in its 17 chapters, a manageable number to cover over an average college term.

The text emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The author offers a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.

Table of Contents

CH. 1 The Basics
CH. 2 How Business Communicates
CH. 3 Creating Effective Messages
CH. 4 Listening: A Silent Hero
CH. 5 Creating and Using Meaning
CH. 6 Designing Messages with Words
CH. 7 Designing Oral Presentations
CH. 8 Business Writing Design
CH. 9 Direct and Indirect Communication Strategies
CH. 10 The Business of Reports: Informal and Formal Report Writing
CH. 11 Writing Strategies for Reports and Proposals
CH. 12 Culture: Inside and Out
CH. 13 Interpersonal and Collaborative Messages
CH. 14 The Business of Change and Conflict
CH. 15 Creating a Career and Designing Résumés
CH. 16 Interviewing to Get the Job
CH. 17 Creativity and Visual Design
Appendix A Grammar and Punctuation
Appendix B Formatting and Documenting Business Documents
References
Index