Friday, June 09, 2006

Two Perspectives on Communication Theory

Two Perspectives on Communication Theory


ScientificHumanistic
EpistemologyDiscover the truthCreate meaning
Human NatureDeterminismFree will
Value PriorityObjectivityEmancipation
Purpose of TheoryGive universal lawsGive rules for interpretation
Research MethodsExperiment and SurveyTextual analysis and ethnography
Standards for EvaluationExplanation of data
Prediction of future
Relative simplicity
Testable hypotheses
Practical utility		Understanding of people
Clarification of values
Aesthetic appeal
Community of agreement
Reform society
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